I got a new shiny Fire TV today, plugged it in, went to play some video and got “License_Error” on every single video, that was just great!!!

I noticed that all the prices were showing in $USD, but as I am in the UK this gave me a clue that the Fire TV thought I was in the wrong country, which I was sure was the cause of the license error. Sadly google did not furnish any answers for me today, so I started fishing around in my Amazon account and found my country settings, you can find this under

Your Account -> Your apps and Devices -> Your Devices

Select your device, then click the action button and choose to manage that device and content.


And then look at the settings tab, and make sure your country is set correctly. You will possibly need to do this via the .com site as well.


Sadly this did not solve the problem for me, and I had to get on the phone to Amazon support to solve the rest of the puzzle.

It turns out that my Amazon account was actually registered to amazon.com and not amazon.co.uk, which I presume is because many many years ago I originally registered on amazon.com when there was no amazon.co.uk. As a result, my fire TV had also been linked to amazon.com, thus why my prices were in $USD and why I was getting the error.

So the solution to this is that I had to transfer my account to amazon.co.uk, which is made more confusing by the terminology they use, as it is my Kindle Account I had to transfer even though I do not own a kindle, so it is not likely I would have ever figured that one out by myself. You can find instructions on how to do that HERE.

The final Step was that I had to factory reset my Fire TV and re-register it, after I did this everything was hunky dory and I was able to stream videos. This can be found under Settings -> System -> Factory reset.

Hopefully, this will help anyone else googling this issue.

Related Posts

0x80300025 We couldn’t install Windows in th... This was a very random and strange occurrence, suddenly my wife's PC would no longer boot from the SSD drive, instead, it kept trying to boot from...
Free tips for improving your WiFi Dodgy WIFI signals are a royal PITA, and with so many devices in your home now using WIFI, such as phones, tablets, Fire TV, PC's, printers, every...
Solution to #400 bad request error on Google Chrom... For the last few weeks my son has been unable to use his gmail, gdrive or in fact any part of his g suite account using Google Chrome, due to gett...
Why You Should Be Using a Password Manager Every few weeks, we hear the news that another major corporation and their website has been hacked, just last week we heard about Equifax being ha...