As most of you know, I have been running cfmldeveloper.com (formerly cfdeveloper.co.uk) for neigh on 10 years now, yet despite the fact that it has been going for so long surprisingly a lot of people don't know about it or indeed many other ColdFusion resources or communities.
One of the topics you will see regularly in forums, lists etc is people bemoaning how Adobe don't do enough to promote ColdFusion, and suppose I can agree up to a point, although I don't claim to know what exactly they do not do not do to promote CF. I can however say that I don't personally see ColdFusion mentioned or promoted very often in generic web development communities, websites or magazines, which if you think about it is quite odd as other Adobe products such as Flash and dreamweaver will get constant attention. You would think seeing as these products integrated best with ColdFusion that it would get preference over PHP, but no.
One might therefore assume that Adobe and others therefore don't seem to do anything to promote ColdFusion outside the already existing ColdFusion user base and communities, which seems a bit odd as what is the point in promoting ColdFusion to people who already use it?
Perhaps one idea might be for Adobe do not attend (non CF) developer conferences and promote CF or work with magazines to publish articles and have their community managers spend time on other web developer sites like Sitepoint.com or internet.com promoting CF. So there is a suggestion or two for anyone looking to do a bit of promotion, get out there and write a few articles.
(nb: I have since been informed by Matt Gifford that there are some CF articles being published in mags as he in facts writes them himself. However these are quite few in the grand scale of things and I have not personally seen them.)
This is one area where Railo Technologies seem to have got it right, as this is exactly what they have been doing, pushing Railo at non CF events.I know some people at Adobe are not big fans of Railo and this may rub them up the wrong way, but in my view Railo can only be good for the community and growing the existing user base, which is also good for Adobe and ColdFusion surely?. While Railo may rule the open source roost, and be perfect for shared hosting, Adobe has never been really been targeting those markets, they only really target enterprise customers, and those people looking for enterprise solutions are still likely to choose ColdFusion as it still has many advantages feature wise over Railo plus the support of a large well known and successful corporation behind it and well established community with a ton of useful support documentation that Railo can only dream of right now. Plus the self contained installer and effortless deployment of new sites is also a big plus for many, if only they could do away with the need of the virtual directories it would be perfect.
So while Railo may be reeling in the new users with the open source bait, Adobe can still reap the rewards with enterprise conversions that may otherwise never have even considered CFML, a fact perhaps the Railo haters may have overlooked. After 10 years running cfmldeveloper.com I certainly feel I have done my bit :-)
Of course Adobe are free to do as they wish marketing wise, and certainly no-one can say they have done a bad job with CF that's why we all love it and there is certainly no shortage of resources if you know where to find them. So perhaps those doing the moaning should also pull their fingers and get out there and spread the word a bit if it bothers them so much.
Spreading the word however can be more difficult than one might expect as I discovered recently when I tried to do just that. I decided to go and signup on several other generic communities/sites and do a bit of ColdFusion promotion and answer a few questions only to be met with what I felt a very sour anti-community attitude over at sitepoint.com. It seems you are not allowed to post links out to or promote any other community or forum. I can understand the need for anti spammer/scammer measures, but to treat other communities in the same wasy seems a bit OTT to me. So clealry you need to be quite subtle your promotions and not quite so blatent as I was.
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