I am unfortunate enough to live in somewhat of a mobile black spot, where I cannot get a reliable indoor signal to make or receive calls. Most of the time I have no signal at all, which is not much good when you work from home.
Bizarrely it only seems to affect my road according to the coverage checkers, and this has exasperated the problem when dealing with my providers, as they will simply look at the signal for the overall area and say everything is fine and completely dismiss the fact that I cannot make or receive calls.
The issue was not always this bad, I did have a signal in the past, albeit a weak one, but it has gotten worse over the last couple of years, presumably due to more customers coming online in my area, thus putting more load on the local cell towers.
The simplest solution to this problem is WIFI calling, which basically allows you to route your phone calls over your WIFI instead of via the cell tower when you have no signal.
The problem with this is that not all providers support WIFI calling (TescoMobile for example) and neither do all phones. If you have a cheaper low-mid range end phone or an old phone, you likely will not have wifi calling. We have 6 different phone brands in the house, and none of them supports WIFI calling.
Since I do not a spare few hundred pounds per month to upgrade all of our phones with new top of the range phones that support wifi calling, I had to find another solution.
Femtocell to the rescue
In telecommunications, a femtocell is a small, low-power cellular base station, typically designed for use in a home or small business. A broader term which is more widespread in the industry is small cell, with femtocell as a subset. It is also called femto AccessPoint (AP). It connects to the service provider’s network via broadband (such as DSL or cable); current designs typically support four to eight simultaneously active mobile phones in a residential setting depending on version number and femtocell hardware, and eight to sixteen mobile phones in enterprise settings. A femtocell allows service providers to extend service coverage indoors or at the cell edge, especially where access would otherwise be limited or unavailable. Although much attention is focused on WCDMA, the concept is applicable to all standards, including GSM, CDMA2000, TD-SCDMA, WiMAX and LTE solutions.
This presents your next problem, which is getting your provider to send you one. Not all providers offer this option, and for those that do, the majority of the customer service staff seem to have no idea what it is and will insist they do not offer such a device.
Note: Your best bet will likely be to try and find one of these devices for sale on ebay.
I used to be with THREE, which is where I first learnt about the femtocell, as they actually offered it to me. It certainly did the job and solved my signal problems, but I moved away from three due to ongoing customer service problems, so going back to them was a last resort.
At the time I was with TescoMobile (who use O2) and who do not offer WIFI or signal boosters, and while O2 themselves do offer a boost box, they absolutely refused to give me one, even as a business customer.
So my next port of call was EE, who, according to reviews, have the fastest network and seem to have the best reputation of all the mobile providers when it comes to customer services (best of a bad bunch).
The EE signal box
EE offers the signal box, but getting anyone to admit they offer this or acknowledge its existence was a real challenge. Most of the customer service staff I spoke to did not know what a femtocell or the signal box was, when I finally did manage to speak with someone who knew what it was, I was told they usually do not send these out except in the most extreme circumstances, and even then it was not guaranteed.
I am not sure exactly what they consider “extreme circumstances”, as what is more extreme than no signal?
Getting a signal box out of EE was a challenge to say the least. It took me several weeks of phone calls, being disconnected multiple times, promised call backs not happenning, and I eventually had to resort to having a moan on twitter to get someone to call me.
I eventually got Michael Robinson @ EE Community Outbound Support to agree that if I transferred all my numbers over to EE on a 12 month contract, and there was still signal issues, they would send me a signal box. I was told a note had been put on my account to this affect, but I got this agreement sent to me via email as well, knowing that I would likely have problems again.
After transferring my family to EE, I then requested the signal box, and surprise surprise, I was refused a signal box and there were no notes on my account stating I could have one, so I had to forward the email from Michael Robinson to prove this.
There were no instructions sent with the signal box at all, but on the website it says you just plugin and go, which is not true. It turns out that you actually need to contact EE and get them to register the box first before it will work. This took me several more live chats and phone calls to get working.
I do now finally have a working signal box, and 4 bars on all our phones 🙂
In hindsight, I wish I had just gone onto ebay and purchased a used signal box instead and saved myself all these headaches.
A particularly notable area in the GDPR regulations includes a section about ‘legitimate interest’. This means data that falls within a legitimate interest may not require explicit consent. A person may not have to provide permission to be contacted, if they are considered a legitimate interest.
What does this even mean?
What The GDPR Actually Says About Legitimate Interest
Article 6(1)(f) gives you a lawful basis for processing where:
“processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.”
Why is this important?
A Legitimate Interest Can Be Marketing
GDPR recital 47 states: “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.”
You need to follow some rules, though!
You must process data in a way that does not override the interests of the individual. For example, you may need to process personal data to create customer behaviour analyses. You cannot then share this data without anonymising it first.
However, for marketing purposes, you may consider data to be of legitimate interest even if it seems it may conflict (but not override) the rights and interests of the individual.
You may even override these fundamental rights if you are working with personal data for a public interest task, such as sharing with Government agencies upon request.
You cannot use the argument of legitimate interest if there is another way to achieve the same outcome which is less intrusive. For example, if you want to process data on customer purchases to improve a ‘recommended products’ area of your website, this data can be anonymous without the need to process identifiable factors of the individual.
What Legitimate Interest Means For Direct Mail
Legitimate interest is more flexible than explicit consent. It may be, for example, that you have never previously sent direct mail campaigns (letters, flyers, postcards: any physical communication you send to customers), and therefore have not requested explicit consent to use personal data in order to carry out such a campaign.
However, when you start using data in a new way like this, it can be considered a legitimate interest. You just need to make sure you then provide an explanation when you send your direct mail campaign about how and why you’re using data the way you are.
For example, you could add a short line that says: “You’re receiving this letter because you’re a previous customer of MyComany and we wanted to let you know about cool stuff. If you don’t want any more letters, please email [email protected]”.
Another example is that of ‘recommended purchases’ on websites. This is a legitimate interest, as is can improve the buying experience of the consumer but does involve processing personal data in order to create these recommendations.
What Does This Mean For Your Mailing Database?
Having a legitimate interest means your direct mail game is about to rocket.
You can contact your previous and new customers using direct mail under the legitimate interest clause. You can do this as long as you explain why you’re using their data in this new way (to further engage and deliver a personalised buying experience, obviously!) and provide a way for them to opt out of future direct mail campaigns.
You don’t need explicit consent to send a direct mail campaign, as long as it is considered not detrimental to the individual’s interests.
This means you can reach those who have yet to opt into your marketing or re-engage with those who have not responded to a re-consent campaign.
(Of course, just remember to NOT contact people who have already explicitly opted out of direct mail communications!).
Ready to create a killer direct mail campaign to re-engage with your customers? Keep an eye out on tomorrow’s blog, which is all about making your flyers and leaflets GDPR compliant.
If you upgrade Windows or any of the software on your server, there is unfortunately no easy way to apply these changes within WebsitePanel, which means it will often break if it is still using the old service/provider.
The video below shows you how to make the required changes directly in the database.