6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance

High-Impact Marketing Strategies

Online businesses and marketers have always searched for reliable strategies to connect with consumers and promote their products. 

Fortunately, the Internet offers plenty of channels, including awesome marketing tips that can help them reach thousands of people instantly and conveniently.

So if you’re seeking the right digital marketing channels to boost your online business, check out these six strategies:

1. Email marketing

Sending promotional messages through email and building and growing a high-quality email list yields high and quick returns regarding profit and website traffic.

This strategy allows you to present regularly your latest products, items on sale, new blog posts, upcoming events, and other activities to your subscribers.

You can insert photos and links that they can click on, directing them to your site or landing pages and exploring your offers.

Follow these tips to help you develop a winning email marketing strategy to turbo-boost your campaigns:

  • Create eye-catching pop-ups. Invite your visitors to join your email list by attention-grabbing pop-ups. Use beautiful designs, give discounts, and get only the necessary details, such as customers’ names and email addresses.

Jiggy Puzzles has this sample colorful pop-up enticing you with a 10-percent discount when signing up for their email list:

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 1 seo
Image Source: Jiggy Puzzles.

  • Design your email newsletters attractively. Leverage stunning newsletter templates and ready-made layouts. This way, you can simply fill in blank sections with your product photos, links, texts, and other elements.
  • Build email funnels. Plan your messages according to the stages of the customer journey your subscribers are in. For example, first-time subscribers receive a welcome message, shoppers with abandoned carts receive enticing messages to complete their purchases, etc.

Here’s a sample welcome message by Black Mango, featuring ratings and reviews, the promised discount code, and a CTA button for quick shopping and instant conversions:

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 2 seo
Image Source: Black Mango

Finally, automate your email campaigns to personalize your messages and send them instantly according to your set triggers and schedules.

You can even automate your transactional and client support emails using robust customer service email management software.  

2. Customer feedback integration with marketing

Feedback from your customers can be a goldmine of information and insights to help improve your products, services, customer experience, and your marketing efforts.

Customer feedback allows you to get an outsider’s perspective on your business and understand your customers and their needs better. 

Make providing feedback more engaging and easier for your consumers. Get feedback using emojis to entice customers into providing their two cents about their experience with your brand. 

Use tools such as Emoji Response to create custom feedback forms with emoji widgets as rating options.  

The tool consolidates and analyzes your collected feedback data. It helps you extract relevant insights to spot gaps in your marketing and the customer experience and address weak points to improve them. 

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 3 seo
Image source: emailresponse.com.

Incorporating customer feedback into your marketing and business strategy can help you:

  • Assess your marketing initiatives’ performance
  • Map out the customer journey
  • Be more proactive about communicating with your audience
  • Leverage positive experiences from satisfied customers as social proof in your ads
  • Develop more customer-focused marketing content and strategies

Leverage reliable user feedback software to hear from your customers and weave the insights into your marketing efforts.

3. Search engine optimization (SEO)

SEO is a set of practices to optimize your website and online content for higher rankings in the search engine results pages (SERPs).

The higher you appear on the search rankings, the better your chances of customers clicking on your web pages, increasing your site traffic and number of potential buyers.

The likelihood of your web pages appearing on search results usually depends on factors such as keyword relevance, domain authority, mobile responsiveness, page load speed, and others.

For example, when I type in “cheap cupcakes in US,” these results appear, featuring shops such as Magnolia Bakery and Sprinkles Cupcakes:

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 4 seo

Get the best possible SEO results for your online business with these tips:

  • Get your loading speed at below three seconds and optimize your pages, images’ and videos’ size and resolution. Consider investing in better quality cloud hosting or a cheap dedicated server so you don’t have to share resources with other website, improving your page load speed. 
  • Get your website professional managed by a managed web services company.
  • Target high-volume, low-competitive keywords relevant to your niche.
  • Add more pages to your website by releasing new products, writing blog posts daily, creating landing pages, and more.

SEO typically relates to other marketing strategies, so you can integrate these with your promotional campaigns.

It’s also crucial to get expert tips and information, such as learning from the commonly overlooked blogging mistakes that can affect your SEO rankings. 

If you’re working with a marketing agency, MSP marketing service provider, or any other third-party company, discuss how you can harmonize your SEO strategies with your other campaigns to achieve a unified promotional plan.

It’s also vital to use reliable SEO tools such as SERanking to help improve your content and reputation and website’s code, supporting your efforts to boost your on-page, off-page, and technical SEO strategies. 

4. Video marketing

Video marketing is the practice of leveraging videos to promote your products, boost customer engagement on digital platforms, educate consumers, and reach more audiences.

When produced strategically, these videos can grab your customers’ attention, build connections with them, and capture their trust.

Patagonia gives a stellar example of video marketing on their website:

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 5 seo
Image Source: Patagonia.

This online shop posts its films with compelling CTA buttons telling visitors to watch them. They also regularly post videos on their YouTube channel:

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 6 seo

Execute these best practices when running video marketing campaigns:

  • Diversify your videos into tutorials, product demos, customer testimonials, etc.
  • Post or embed them on various platforms, such as your website, email newsletters, and social media.
  • Get to your point in under five to 10 seconds.
  • Tell a gripping, interactive story.
  • Leverage robust digital marketing software such as Content Management System (CMS) to simplify adding and modifying video content on your website and social channels.

You can also couple your video marketing campaigns with reliable business intelligence tools to measure your performance and apply data-based improvements.

If you don’t have the in-house expertise and resources to produce high-quality videos, you can always work with a reliable digital marketing agency and professional video marketing service providers.

5. Brand collaborations

Brand partnerships or collaborations empower you to bolster your business by capitalizing on another company’s clout and audience.

Two brands serving the same consumers can offer distinct product lines and aid each other’s growth. You and your partner company can host giveaways, co-produce content, and roll out your joint merchandise together.

When you harness another brand’s customers, your marketing campaigns can capture a wider audience and skyrocket your success.

Here are a few tips for your brand collaborations:

  • Leverage social fan pages. Fan pages can contribute significantly to your social media lead generation and marketing efforts. They have established groups of enthusiasts on various subjects (e.g., pets, surfing, fitness, etc.). Since these themes already interest them, promoting your products and engaging the followers becomes easier. Send them a private message to begin your partnership.
  • Tap the right influencers. If you have a limited audience and want to amplify your exposure, tap influencers — people who are popular online, typically on social media, and often have thousands to millions of followers. Pick influencers who can positively represent your brand, exhibit your goods, and transform their followers into buyers.

6. Content marketing

Content marketing is among the evergreen marketing strategies on the Internet. It is the consistent, strategic act of creating, publishing, and promoting relevant online resources to captivate, engage, and convert your visitors.

This strategy is crucial because it answers your target audience’s queries. Today’s customers also expect their favorite brands to generate excellent content regularly.

Your content can come in several formats: blog posts, photos, videos, images, infographics, ebooks, quizzes, podcasts, webinars, and many more.

bioClarity shows a perfect example:

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 7 seo
image Source: bioClarity.

bioClarity has several narrative guides under various categories that visitors can choose to go to directly. It also how-to tutorial videos:

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 8 seo
Image Source: bioClarity.

And a skincare quiz so shoppers can determine the best product for them:

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance 9 seo
Image Source: bioClarity.

Do these things when producing your content:

  • Focus on offering value rather than forcing customers to buy your products. This increases their buy-in and loyalty.

For instance, you can use landing page copy such as “Purchase well-written articles and get free backlinks” so potential customers can quickly see the value your brand can give them, encouraging them to convert.  

  • Vary your content formats, or transform old resources into new materials.
  • Include calls-to-action (CTAs), such as, “Shop now” and “Explore gallery,” to compel customers to perform conversion-oriented activities.
  • Sprinkle your target keywords to boost your SEO efforts.

With content marketing, you can supercharge your products’ significance and motivate your customers to keep interacting with your business.

Don’t forget to organize, store, and centralize your content marketing assets and materials by using reliable marketing project management software. 

Turbo-boost your online business now.

Leverage these and other digital marketing strategies and monitor and improve your execution to get your best possible online business performance. 

Remember to align your campaigns with the current consumer demands, adopting new strategies that may emerge when appropriate, to ensure you keep and expand your target customers.

Optimize Your Social Media Marketing Efforts With These 5 Audience Engagement Tips

Optimize Your Social Media Marketing Efforts With These 5 Audience Engagement Tips

Author: Jimmy Rodela

Optimize Your Social Media Marketing Efforts With These 5 Audience Engagement Tips

You need a reliable strategy to engage your audience to succeed in social media marketing.

After all, you could have thousands of Facebook and Instagram followers, but if you don’t engage them effectively, they end up as passive audiences instead of paying customers. 

The solution? Leverage reliable audience engagement tips to optimize your social media marketing efforts.

That is what this guide is all about.

Read on to learn about some of the best ways to engage your social media followers to increase your conversion rates and sales.  

1. Respond to your followers

Social media users generally want to feel like they interact with humans and not a faceless brand. 

That is why you shouldn’t limit your audience interactions to your customer service software chatbot on Facebook (and other social media channels). 

Reply to your audience comments, mentions, etc., to engage your followers. 

Join your audiences’ conversations and comment to encourage constant interactions with your brand.  

If someone leaves a comment saying, “This is amazing,” replying with “Thank you! We like it too!” can make a huge difference in how your followers see your brand. 

Also, acknowledge mentions and posts of followers using your products. This comment from Barkbox is a good example.

Optimize Your Social Media Marketing Efforts With These 5 Audience Engagement Tips 10 seo

Responding to your followers’ comments can help your brand come off as more “human,” friendly, and interesting. This lets you connect with your audiences better.     

Take your responses to the next level by using the person’s name when replying to their comments. 

Addressing your audiences personally can help them feel more special and connected to your business. 

2. Use high quality visual content

Leverage high-quality visuals to help your business and content stand out from the hundreds of other brands on social media. 

Post stunning and catchy videos, photos, GIFs, and other visual content types to grab your audiences’ attention.    

Follow these tips to help you create effective visual content for social media.

  • Develop a visual strategy. A visual strategy allows you to create visual content with a narrative, timing, purpose, and other strategic elements. 

Include audience research, themes, mood board, and the specific platforms you want to use in your visual strategy.  

  • Know the basics of creating visual content. While you can unleash your creativity to create unique visual content, following the basic rules can increase your chances of succeeding. 

For example, it’s always best to have a single focal point in your images, choose complementary colors, avoid over-editing. 

  • Streamline producing visual content. Creating content takes time and effort. Optimize your social media content creation process by using nifty project management software

The software helps you organize, manage, and prioritize your visual content creation tasks for seamless workflows.   

Use the right social media visual content and strategies to give audiences a good reason to like, comment, share your posts, and, in turn, buy from you.  

3. Encourage user generated content

Leverage User-Generated Content (UGC) to help drive engagement and connect with your audiences better. 

UGC is anything your audiences and social media users create that you can share on your profile or feed. 

When used properly, UGC can benefit both your audiences and your brand. It encourages audiences to interact with your brand while featuring their content on your social media page or profile. 

Below are some of the best ways to encourage users to create and share content for your UGC strategies. 

  • Use a compelling Call-to-Action (CTA) and offer incentives. Entice your audiences to create UGC with a catchy CTA and an irresistible offer. 

For example, you can ask your followers to share photos of them using their favorite products from your store and offer a 10% discount coupon. 

  • Create a hashtag strategy. Using hashtags can help expand your UGC’s reach beyond your followers. 

Leverage branded and relevant hashtags with your UGCs. This helps you get more people to tune in to your content, increasing your opportunities to engage more people. 

Hilton Grand Vacations has a strong UGC hashtag game. The brand asks Instagram users to include the #myhgv in their posts and shares the best images on the brand’s feed. 

Optimize Your Social Media Marketing Efforts With These 5 Audience Engagement Tips 11 seo
Image source: instagram.com. 

It’s a great way to inspire audiences to book their next holiday with the company.  

A solid UGC campaign strategy can be one of your steps to social media success. This can result in higher audience engagement and more conversions. 

4. Post regularly

Effectively engaging your social media audiences requires maintaining a solid online presence. Posting content to your social media channels regularly can help you achieve this. 

Keep your content flowing to engage your audiences continuously. 

For example, if you’re sharing content about conducting online seminars and conferences, follow it up by sharing a blog post on online summits vs. conferences

It’s also crucial to post content at peak hours for maximum content exposure and avoid missing audience engagement opportunities. 

As such, you’ll need to know the best time to post your content when your target audiences are most likely to respond. 

You can’t be at your laptop 24/7, so leverage social media content scheduling tools instead.

For example, Hootsuite lets you plan, create, and prep your social media posts on a schedule, so that you can say goodbye to manual posting.  

Hootsuite also offers essential features to help you stay on top of your social media engagement efforts. This includes an option to tag and track positive engagements for your weekly and monthly reports. 

Optimize Your Social Media Marketing Efforts With These 5 Audience Engagement Tips 12 seo
Image source: help.hootsuite.com. 

5. Leverage social media engagement tools

Streamline your social media audience engagement efforts using the right tools, such as:

  • Video creation apps. Generate more audience engagement by creating compelling and catchy videos. If you don’t have an in-house graphic designer, opt for user-friendly video editing apps to create beautiful social media videos yourself.  
  • Photo editing software. Use photo editors to crop, add filters and effects, and adjust your images’ sharpness and saturation properly, even without graphic design skills.

You’ll get professional-looking images to help engage your social media audiences without burning through your marketing budget.   

  • Analytics apps. Analyzing your audience engagement initiatives tells you where and how you succeeded or failed. Use analytics apps to measure your performance and gain actionable insights to improve your engagement efforts.  

Are you ready to achieve social media marketing success?

It’s not only your number of followers that will set your business on the path to successful social media marketing.

You need to have a solid audience engagement strategy to connect with your audience, reach more people, and ultimately encourage them to buy your products. 
Start your engagement efforts with the tips in this guide and build on them to develop your strategy.