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8 Crucial Digital Marketing Metrics You Should Be Tracking

8 Crucial Digital Marketing Metrics You Should Be Tracking

Source: Pexels Digital marketing metrics are crucial to your campaigns' success. After all, your key metrics give you insights into your digital marketing campaigns' performance and help you understand the strategies that work (or don't work) well. Tracking your metrics also helps you make better marketing decisions to meet your objectives. Tracking and analyzing your metrics is essential to optimizing your website and campaigns. If you don’t track your performance, you will suffer uncertainty...

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Free user behaviour tracking for your website with Microsoft Clarity

Free user behaviour tracking for your website with Microsoft Clarity

https://youtu.be/pQTKX0lC-D4 I have recently come across this great FREE tool from Microsoft called Clarity, a user behavior and website debugging analytics tool unlike any other. What Clarity does is provide useful insights into how users interact with and use your site in realtime, making it completely different from other analytics tools, including Google Analytics. For years Google Analytics has been the leader in the analytics market with it's free google analytics platform. Its dominant...

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6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance

6 High-Impact Marketing Strategies and Tips to Boost Your Business Performance

Online businesses and marketers have always searched for reliable strategies to connect with consumers and promote their products.  Fortunately, the Internet offers plenty of channels, including awesome marketing tips that can help them reach thousands of people instantly and conveniently. So if you’re seeking the right digital marketing channels to boost your online business, check out these six strategies: 1. Email marketing Sending promotional messages through email and building and...

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